Recently, I have been chatting with some folks who are in positions to give me compensation for the value I historically would bring to them (per annum, millions of dollars, perhaps even lives).
AKA interviews 😂
While passing tests and getting along great as people, I keep needing to do what you too must see on a frequent basis: convince others of your worth.
I have the $$$ figures, I have the historic evidence, I have the rapport, yet I need a little help from experts.
Some experts on the arts of negotiation and selling oneself have been visited before in Devaluing Your Worth and What Is Your Work Worth?. Those insights are gathered here with new insights sprinkled in that I have negotiated tens-of-thousands of compensation for.
So read on – it will only be 15-20 minutes. This bit of prep could help land you enough to make all the difference. Here goes:
- Value Yourself
- More Than Just Cash
- Update Your Numbers
- Aim High to Make Fair
- The Reveal
- What Is Your Base?
- Wrap It Up
- Negotiate Like Your Life Depends on It
- Further Reading
- –
Value Yourself
First off, you need to know what your value actually is – without that, you have nothing, the same as your value in another person’s eyes.
So convince yourself of your worth first: understand how many years of experience you have for a given role, the skills you bring, how and how fast you learn, and the quantities of cash and cash-equivalents (time savings) you have brought to other roles.
That done, figure out what is a fair compensation range for that role. This can be found through:
- Bureau of Labor Statistics
- What should be the be-all, end-all source of compensation data, BLS is a treasure trove of data. By role, by industry, by state, and by county, medians and averages and other data are everywhere. It can be a chore to navigate – the effort will be worth it!
- Glassdoor
- The most common work resource on the internet. Besides researching the company being talked with (reviews, history, and interview topics), Glassdoor houses a vast collection of salary and total-compensation for cities, roles, and roles at the company.
- NOTE: Glassdoor will track your use and after the first page you view, it will require you to sign in to view more. While contributing to the Glassdoor community is a valuable way to give back, it can also be annoying.
Instead, do all your Glassdoor searching in a private/incognito window. When the page blocks you, copy the URL, close the entire private/incognito browser, then reopen the browser, navigating to that copied URL. Voilà!
- NOTE: Glassdoor will track your use and after the first page you view, it will require you to sign in to view more. While contributing to the Glassdoor community is a valuable way to give back, it can also be annoying.
- The most common work resource on the internet. Besides researching the company being talked with (reviews, history, and interview topics), Glassdoor houses a vast collection of salary and total-compensation for cities, roles, and roles at the company.
- Levels.fyi
- Largely tech-focused, this site’s deep breakdown of different companies, roles, and cities for both general and specific job titles (e.g. “software engineer” vs. “L4”) is invaluable.
- Stack Overflow
- More of a software resource than general, it provides a great, easy-to-read walkthrough of reported data, something you can learn from in reference to other data providers.
Other resources like Salary.com or industry-specific reports like the annual report from the Game Developers Conference (GDC) can be great for pulling additional data points.
From the above, collect the averages and medians of both salary and total compensation (dealing with those in the next section). If there are multiple results, take them all. Put everything into a Google or Excel Sheet – you will need it >_>
Example: Throughout this article, we will reference a fictional role that, after calculation, comes to $98,765 base salary, $123,456 total compensation.
These terms are investigated later, but now you have the details!
More Than Just Cash
Now you have a collection of average and median $$$ figures, a bunch of base salaries and total compensation packages. Here, we need to find what amount of compensation comes from things other than a paycheck.
Usually, total comp refers only to base salary, annual bonus, and stock grants/options. “Cash is King,” as is said, but for many, the additional bonus and stock can be the linchpins in the agreement.
Bonus and stock can be viewed as cash equivalents – not as good as cash, but within a margin of error, can bring major payouts later on a yearly or quarterly basis. Sometimes it can be cash-in-pocket right away – signing bonuses with lenient claw-back terms should be considered as a cash bonus in the offer.
With the numbers you have, look at the whole package of salary, bonus, and stock when the offers come in – any other benefit is gravy. This does not decrease the value of PTO (sick and vacation, approximate value of 2% of base pay per 5-days/1-week; assume “unlimited” is 15 days or 6% of base pay, i.e. 3 weeks before someone starts asking), work from home, or other benefits – it only means that we can judge like with like, salary-bonus-stock numbers compared with the offer of salary-bonus-stock.
But how much does salary and everything else make up total compensation?
Simple: You have salary and total comp numbers from the previous section. Divide salary by total comp in each pair, and get an average and median – this will give two numbers in percentile of how much salary should be making up the total offer package. Since cash is king, pick the higher percent (i.e. expect a higher salary right away vs. waiting a year for benefits to kick in).
Example: $98,765 is the base salary, while $123,456 is the total comp.
$98,765 / $123,456 = .8, or, 80% (round up if needed)
Therefore: Expect base salary to be 80% of total comp.Total Comp * Percent = Base Salary
Keep this percent for later.
Update Your Numbers
Setting salary aside, bring out the total compensation numbers so we may calculate the total range of value your work is worth!
Adjust all the total comp numbers by the rate of inflation, rounding up to the nearest 5% (e.g. 8.9% = 10%). We do this because virtually all data will be a year (or more!) old.
Next, whenever using general resources that apply to the entire nation (e.g. “X in the USA” vs. “X at Y company, in Z city”), adjust those numbers by the cost of living in your city.
CoL can be found online. I am partial to Best Places to determining my city compared to the national level, e.g. Las Vegas is +11.6% as of August 2022. Best Places, Nerd Wallet, and Numbeo all have excellent city-to-city calculators too (if there is a difference between them when you research, take the number best for you).
(Use the city-to-city calculations later if considering work in another city, but only if the result is higher than what you already have!)
Example: $123,456 is the calculated total. Assuming inflation is 10% and the position would be onsite or remote in Las Vegas, the CoL is 12%, the new total comp is:
$123,456 * 1.1 * 1.12 = 152,097.792, or, $152,098
Aim High to Make Fair
Adjusted numbers in hand, get them down to just 4. Plug the numbers into this grid:
| Average of the Averages | Median of the Averages |
| Average of the Medians | Median of the Medians |
These numbers define what you ought expect as a total comp floor from any offer.
The lowest number in the grid is your secret floor. If desperate, you can accept offers just above this value, but for pity sake, accept nothing lower. Tell no-one this number. Cool?
Take a look at the highest number in the grid. That number is your quoted floor, the bottom offer – this is what you will tell folks when they ask “what is your range?” Round up to the nearest thousand. Do your utmost to stay away from this median.
Medians are mediocre. I trust you bring more than a mediocre value.
Time to aim high, getting us closer to the 75% percentile in wages. We do this because it helps inflation-proof your compensation, improves the performance rewards you ought be getting for a good job, it helps prevent a company from low-balling you, helps your peers in the field by demanding a higher wage, and saves your self respect.
What’s not to like?
Anyway, take your bottom number. Multiply it by 15%, 18% if feeling confident. Round that up to the nearest $5K. That is now the top of your range.
Example: Assume $152,098 is our lowest of the 4 values. The highest value is $156,789 (round to thousands).
$152,098 is the secret floor. Acceptable if the company is great, the work good, you would like to work right away, and you and your boss have a plan to review that number in a few months.
$157,000 is the bottom range. Told to prospects.
$157,000 * 1.15 = 180,550, or, $185,000 is your top range. You sell yourself near or above this number.
The Reveal
You have your top and bottom range, a secret floor, and salary percentage. While you never reveal your floor, contrary to this section title, you try, try, try not to reveal your range.
Why?
Keep the employer honest – they ought give you a range expectation for a role first, especially if they reached out to you first. Who knows – they may give you a higher total comp range than you calculated! (This gets touched on later.)
This section though is about when your casual efforts have failed and the employer stonewalls you on the value of your labor. So it is your turn – after giving the context that this is the reasonable range for your experience, the role, and other factors, reveal your range.
Example: “After researching the role and the value I am bringing to it on places like Glassdoor, the Bureau of Labor Statistics, and industry reports, a reasonable total compensation range would be $157 to $185, though with my proven career of success, I feel I would fall closer to the top of this range.”
If the person you are talking to balks, you walk. If the person says anything but no, you have the door open 🙂
Even if the employer mentions they likely could not hit the top of the range, they now know your bottom, and are more inclined to meet well above the bottom knowing your expectation of more!
What Is Your Base?
Many times, recruiters haven’t done the homework to figure out what their company is offering in total. When you give your total comp reveal, this may leave them confused. Here is where you save the day:
After the other person expresses they don’t know total comp or need a salary range, you can provide the base salary of your bottom and top numbers using the percentage calculated before.
Easy! So long as you remind them that these are flexible numbers depending on the extra benefits – total comp is always the goal, your personal value placing you squarely at the top of the range.
Example: The total comp range (in thousands) is $157 to $185. The calculated base salary is 80% of total.
Therefore, the base salary range is ~$126 ($157 * .8) to ~$148 ($185 * .8).
(Rounding up, as always.)
Wrap It Up
- Find numbers from resources: BLS, Glassdoor, Levels.fyi, etc.
- Calculate base pay percent from total comp: base / total
- Update numbers for inflation and CoL.
- Pick the highest numbers as your bottom total comp, saving the lowest numbers as a secret floor.
- Calculate top total comp: bottom comp * 1.15
- You now have your secret floor and bottom-to-top total comp range.
- Calculate a soft, flexible base salary range for those in need:
- Bottom: bottom comp * base pay percent
- Top: top comp * base pay percent
- You now have your flexible base pay; this is a guide since total comp is the goal.
Nifty, eh?
But what good is knowing your worth if they won’t realize that value?
That’s where negotiation comes in.
Negotiate Like Your Life Depends on It
Your life really will depend on your negotiation. From misplaced time to opportunity cost, you must negotiate – it is one of the most important things you must learn to do.
While I am only a student myself, here is the best I’ve gleamed:
- Get a range during the first screen / conversation. Get the other party to reveal a range first if possible; otherwise, give yours and specify how you land at the top of the well-researched range.
- Kick behind during the interviews – this is non-negotiable. Study, rest, eat well, destress, clear your calendar. Brush your teeth, wash, dress fine. Smile, mind your manners.
- When the offer comes, express your thanks that they considered to give you an offer, and all the time they have invested so far. However:
- Offer is above your goal: Great news! Do not show your elation. Instead, explain you have learned through the interview that the role is worth more than originally estimated. Maybe it is responsibility, requirements, or near-future challenges – see how far north it can go with salary, bonus, stock, and signing compensation. (Don’t negotiate too hard here – you have already ‘won,’ so congrats! Anything else is icing on the cake.)
- Offer is well below your goal: Oof. While you do not get flustered (take a breath!), verbally gasp or suck in air through your teeth. After thanks, let them know that this is well below the market asking price for a person of your skill and that the offer is very far off of expectations.
- Offer is around your goal: OK. It is close. Let the other party know this. Ask how the offer might meet expectations. Let them figure out how to meet your value – if they need help, suggest that you all look at non-salary benefits, such as bonus, stock, signing, and extra weeks of PTO to make up the difference.
- Be quiet. Silence. After making a statement, shut up. Let the other side fill the void. They may give you more information or negotiate against themselves.
- Walk the offer along. When the offer is below the top range, walk that top range down to the bottom. Choose a way to do this beforehand:
- Ackerman Model/Technique: T is the top of the range. B is the bottom. T-B is the difference D you work with. “B + D” is the “T” you initially aim for.
- Zeroth offer: T
- First offer: B + (D * .35)
- Second offer: B + (D * .15)
- Third offer: B + (D * .05)
- Fourth: B
- (Give thanks, but offer no more after this.)
- Aggressive Technique: Something I have used before. T is top range, B is bottom, D is the difference in between:
- Zeroth offer: T
- First offer: B + (D * .6)
- Second offer: B + (D * .3)
- Third offer: B + (D * .1)
- Fourth: B
- (Give thanks, but walk after this unless the job is needed and the secret floor is met.)
- Ackerman Model/Technique: T is the top of the range. B is the bottom. T-B is the difference D you work with. “B + D” is the “T” you initially aim for.
- Be prepared to walk away. Those that can leave the table have leverage; those who cannot are slave to whatever the other party wishes.
All of this is barely skimming the surface level of understanding, demonstrating, communicating, and convincing others of your worth. It is at least a start.
Further Reading
Knowledge is powerful:
- My Blog
- Never Split the Difference
- Get to “No”
- “Is now a bad time to talk?”
- List Potential Accusations and Label Feelings
- “It sounds like you feel / your concern is / the fear is …”
- Actively Listen and Mirror
- Other: “I say X Y Z.”
- You: “Z?” (said in a sultry voice)
- Ask How Questions
- Seek Black Swans (background stakeholders, deadlines, constraints, et. al)
- “Who would have an objection to this”
- Cheat Sheets
- https://www.slideshare.net/YanDavidErlich/never-split-the-difference-cheatsheet
- https://mycahub.co.za/2021/12/08/never-split-the-difference-book-summary/
- https://miro.medium.com/max/785/0*GVXlgPHUC3-riHW_.
- https://indieseducation.b-cdn.net/wp-content/uploads/2020/05/Never-split-the-difference-1.png
- https://readingraphics.com/uploads/2017/09/Never-Split-the-Difference_Negotiation-tips.png
- Get to “No”
- Questions
- What do we hope to achieve today?
- Why would you hire me, such-and-such proven professional?
- What do you feel I should know before coming on?
- How will we know we are off track in the role? How do we get back on track?
- For the missing or subpar offer:
- How am I supposed to do that?
- How can I help improve this for us?
- How would you like me to proceed?
- How can we proceed?
- What else about this bothers you?
- The Secrets of Closing the Sale by Zig Ziglar
–
Those are my tools! Now those are your tools too ~
Like ideas or drafts, the first offers may not be up to snuff. Stay patient, friends, as best you can. Your situation is undoubtedly different from mine – no matter what it is, use these tools to convince others of your worth. Stick to it, k?
Here is to your gains and your greatness! Share with me your success stories and own methods for achieving your value. Cheers for now ~
